By Rob Colman
No business is truly recession-proof, but many are able to adapt in such a way that
during hard times they find new markets in
which to thrive. Argo has altered its marketing
approach this past year to do so. At the same
time, the company has also continued to alter
and update its work flow and equipment to
improve efficiencies and product quality.
The Argo is an amphibious ATV created in
Kitchener, Ont., by Ontario Drive & Gear (ODG)
in 1967. ODG designs and manufactures power
transmissions and gears for the North American
market. Argo has become a successful subsidiary in its own right. It is well-known for the
vehicle’s patented wheels that allow it to
“paddle” through rough terrain and water and
for its vacuum-formed body, made of a dense
polyethylene material. However, the stability
and running of the Argo also rely on fabricated
The brand has been a strong one for many years,
but with its heartland market in Alberta struggling with low oil prices, and geopolitical forces
affecting another large customer, Russia, Argo
found a need to rejig its approach to the market.
To that end, it launched 12 new models and nine
new vehicle lines in 2015.
“Our product has a diverse range of applica-
tions,” said Matt Chandler, project development
The distinctive, patented wheel design that helps the Argo “paddle” across
rough terrain and water.
Argo factory floor
adapts to new-model
Process planning, new coating system
add value to made-in-Canada ATVs
CANADA IN IN Production Manager Kevin Schmidt (l) and Project Development Manager Matt Chandler on the production
line at Argo. Photo by Jon Evans Photography.